Small business is embracing mobile in a big way.
A recent survey by Borrell Associates found that 83% of small to medium-sized businesses intend to invest or have already invested part of their marketing budget in some kind of mobile marketing activity.
“It’s fascinating the way this is evolving, and that small businesses are getting on board so quickly with mobile,” the report’s principal author, Kip Cassino, told ClickZ today. “Historically the small guys wait until the technology gets cheaper and the roadmap is a little more clear; that’s how it was with online. These guys aren’t waiting. They’re plunging in, and for the most part they’re doing so without many metrics.” he continued.